STB: Travel Pod

This 90-second TVC was shot as a sequence of personal testimonials, as if recorded in a video booth at the Singapore Visitors Centre. The testimonials were voiced by representatives of key demographic and geographic market segments – including an Australian and an Indonesian couple, an Indian and a Chinese family and a group of Malaysian youths. All speak with infectious enthusiasm about the things in Singapore that appealed most to them. Their personal choices allowed us to present some 16 tourist attractions in fast-paced flash-back video sequences of the visitors enjoying themselves. The final subtitles ­– “Uniquely personal, Uniquely Singapore” – sum up how the subjects all enjoyed Singapore in their own very different ways.