For the regional launch of Motorola's V2088 phone with interchangeable faces to reflect one's mood - the idea was to show how nothing was going to stop someone from achieving what he wants. At the same time, by being so focussed, one is able to project their mood by expressing it on their phone.
The TVC, shot in Prague, illustrates how a truly focused individual gets to his/her destination - in work or in life.
