Fybogel

Print campaign for Fybogel (Cereal, Noodles, Toaster) - the natural way to get your daily dose of fibre.

GE: Home & Kiss

Shot in multiple languages for the Asia-Pacific region and in multiple locales, this series of GE TVCs helped to re-establish the tagline - Bringing Good Things To Life by showing how a simple light bulb could help cross all communication barriers and evoke emotion in viewers.

UPS: Man In Brown

The ever-popular UPS man was given a much-needed popularity boost with this commercial, shot in Hong Kong, which served to reinforce the association of the colour brown with 'reliability' and 'confidence'. Brand traits that UPS wished to reclaim in the region.

Converse Asia-Pacific

For the launch of a new shoe filled with helium, this TVC aired on regional TV (cable) and featured two pro basketballers who were the natural fit in terms of talent.

NLB: Speak Mandarin Campaign.

'Use It. Don't Lose It.' was the campaign tagline developed and the idea centred around well-known local celebrities who, through their knowledge of Mandarin, managed to progress in their careers. This TVC featured the popular Tanya Chua.

Motorola: Man On A Mission.

For the regional launch of Motorola's V2088 phone with interchangeable faces to reflect one's mood - the idea was to show how nothing was going to stop someone from achieving what he wants. At the same time, by being so focussed, one is able to project their mood by expressing it on their phone.

The TVC, shot in Prague, illustrates how a truly focused individual gets to his/her destination - in work or in life.

LG: Optimus GT540

LG - To showcase the Augmented Reality (AR) Platform, the LG team in Korea worked with Korea's biggest celebrity, Lee Min Ho, to demonstrate how the LG Optimus AR has made a big difference in his daily life, enabling him to live his life as he truly wishes.

On the website, fans get a chance to meet him in person if they register on the web page.

LG: Regional Campaign.

HEALTH+ FRIDGE CAMPAIGN

Here's a fridge that keeps food so fresh it's as if nothing grows old. Could this be where Neverland is found?

DIRECT PRINT ADAPTED FROM TV

OUTDOOR

An air-conditioned underpass is transformed into the inside of the fridge.

Bus Design

The normal office lift is transformed from the outside to inside to feel like a fridge that keeps things so fresh, it is as if nothing grows old.

Dr. Marten's

Here are the Dr Marten's print ads. (Hook, Opener and Wire)

DKNY Cafe

The poster campaign for DKNY cafe. Chicken, Hot Dog, Rocky Road and Obscene.

Bacardi Breezer: Fred Fish

Unleash the Bacardi Spirit.

Baron's Strong Brew:

To communicate the traits of strength and European heritage, 3 TVCs showcasing the brand - Axe, Flail and Gauntlet.

Playdoh: Where Imagination Takes Shape.

Here is a campaign with Playdoh about kids imaginations running wild.

Mr Potato Head: A New Face Everyday.

The campaign is to create awareness for Mr Potato Head.

T3 Changi airport: Paradise.

The TVC is to launch's Changi new Airport T3. 

STB: Travel Pod

This 90-second TVC was shot as a sequence of personal testimonials, as if recorded in a video booth at the Singapore Visitors Centre. The testimonials were voiced by representatives of key demographic and geographic market segments – including an Australian and an Indonesian couple, an Indian and a Chinese family and a group of Malaysian youths. All speak with infectious enthusiasm about the things in Singapore that appealed most to them. Their personal choices allowed us to present some 16 tourist attractions in fast-paced flash-back video sequences of the visitors enjoying themselves. The final subtitles ­– “Uniquely personal, Uniquely Singapore” – sum up how the subjects all enjoyed Singapore in their own very different ways.

MOM: Work Safety campaign.

The Brief

To increase awareness among blue-collar workers on the importance of taking safety measures at the workplace seriously.

The Problem

The segment consists of many cultures, religions and dynamics. We therefore had to find a concept that each of these nationalities (Indonesian, Thai, Burmese, Chinese, etc.) could understand and relate to, in order to maximise our client's tight media and creative budget.

The Idea

Comic book superheroes mnemonic are a part of nearly every country, and stories of them saving the innocent from falling objects, disaster and impending doom have always been told. So we showed the "common" worker in a hazardous working situation – something every blue-collar worker is familiar with – and a superhero saving him from certain doom. The headline, however, reminded viewers that in reality, they would not be so lucky.