Thursday, May 7, 2015

McDonald’s has launched a 2015 Chinese New Year campaign to rediscover the true meaning of Chinese New Year with consumers, McDonald’s China Shanghai wanted to remind people to enjoy much-anticipated quality moments with the people that really matter. ”
“The ‘You are my CNY’ concept touches on a very important societal topic i.e. success or progress in China may separate from the ones we love. The true value of CNY is the opportunity to reconnect with those people.”