Friday, August 13, 2010

LG: Regional Campaign.

HEALTH+ FRIDGE CAMPAIGN







Here's a fridge that keeps food so fresh it's as if nothing grows old. Could this be where Neverland is found?


DIRECT PRINT ADAPTED FROM TV










OUTDOOR
An air-conditioned underpass is transformed into the inside of the fridge.










Bus Design










The normal office lift is transformed from the outside to inside to feel like a fridge that keeps things so fresh, it is as if nothing grows old.