Wildlife Reserves Singapore "Change Their Fate"

Singaporeans generally have a "don't know, don't care" attitude - so how do you get them to take notice and take a stand against the illegal wildlife trade? We grabbed their attention in a location that they couldn't look away - at bus stops, where the sight of the cockatoo greeted them and the pangolin stuffed and crammed against the glass, much like how the animals usually transported across borders.

We developed an interactive, 360° immersive experience with the mobile platform that reveals the darkest truths of the illegal wildlife trade and rallies people to fight for the animals by changing their fate; for wildlife's survival, for nature's future.

ChangeTheirFate.sg

https://www.youtube.com/watch?v=ghWPKU4zZFs&t=57s