Singapore Navy DM

Cylinder Mirror Optical Illusion DM
At first glance, the image appears to be a storm in the ocean. However, when a reflective cylinder (made of paper) is place in the middle of the DM, the reflection shows a submarine surfacing.

Awarded Best DM for Marketing Magazine Awards 2011, Finalist for DM at the New York Festivals 2010

Fybogel

Print campaign for Fybogel (Cereal, Noodles, Toaster) - the natural way to get your daily dose of fibre.

GE: Home & Kiss

Shot in multiple languages for the Asia-Pacific region and in multiple locales, this series of GE TVCs helped to re-establish the tagline - Bringing Good Things To Life by showing how a simple light bulb could help cross all communication barriers and evoke emotion in viewers.

UPS: Man In Brown

The ever-popular UPS man was given a much-needed popularity boost with this commercial, shot in Hong Kong, which served to reinforce the association of the colour brown with 'reliability' and 'confidence'. Brand traits that UPS wished to reclaim in the region.

Converse Asia-Pacific

For the launch of a new shoe filled with helium, this TVC aired on regional TV (cable) and featured two pro basketballers who were the natural fit in terms of talent.

NLB: Speak Mandarin Campaign.

'Use It. Don't Lose It.' was the campaign tagline developed and the idea centred around well-known local celebrities who, through their knowledge of Mandarin, managed to progress in their careers. This TVC featured the popular Tanya Chua.

Motorola: Man On A Mission.

For the regional launch of Motorola's V2088 phone with interchangeable faces to reflect one's mood - the idea was to show how nothing was going to stop someone from achieving what he wants. At the same time, by being so focussed, one is able to project their mood by expressing it on their phone.

The TVC, shot in Prague, illustrates how a truly focused individual gets to his/her destination - in work or in life.