Wildlife Reserves Singapore "Change Their Fate"

Singaporeans generally have a "don't know, don't care" attitude - so how do you get them to take notice and take a stand against the illegal wildlife trade? We grabbed their attention in a location that they couldn't look away - at bus stops, where the sight of the cockatoo greeted them and the pangolin stuffed and crammed against the glass, much like how the animals usually transported across borders.

We developed an interactive, 360° immersive experience with the mobile platform that reveals the darkest truths of the illegal wildlife trade and rallies people to fight for the animals by changing their fate; for wildlife's survival, for nature's future.

ChangeTheirFate.sg

https://www.youtube.com/watch?v=ghWPKU4zZFs&t=57s

 

 

Virtual Experiential Marketing (VEM)

With COVID-19 has accelerated and is not going away anytime soon, virtual experiential marketing (VEM) is essential. Marketers will apply experiential marketing strategy, and brands will take a deep dive into the world of Virtual Event, 3D content, AR, MR and Holographic technology to all their product touchpoints. But to stay relevant, making sure they stay engaged with their audience demand.

3D print DM with Augmented Reality App

The 3D print DM features an app that shows how technology changes the way we make, see and experience brands. The AR interactions that blend both the physical and digital allow you to connect with reality in an elevated environment. 

Supertree Obervatory immersive experience

 

The brief is to transport visitors into another dimension between thoughts, people, visions and worlds. With a panoramic backdrop of the Gardens from the Supertree Observatory, Iceberg X creates a new dimension from the elevated platform. As one looks over our gardens Sky Portal, we live in a peaceful and beautiful world in Singapore. Another dimension we may see a world of natural disaster that could bring the world to their knee. Let's all do our part to keep mother earth safe for the next generation to live and enjoy our planet for many generations to come. Title: "Today's A Good Day To Change The World"

McDonald’s has launched a 2015 Chinese New Year campaign to rediscover the true meaning of Chinese New Year with consumers, McDonald’s China Shanghai wanted to remind people to enjoy much-anticipated quality moments with the people that really matter. ”
“The ‘You are my CNY’ concept touches on a very important societal topic i.e. success or progress in China may separate from the ones we love. The true value of CNY is the opportunity to reconnect with those people.”

Singapore Navy DM

Cylinder Mirror Optical Illusion DM
At first glance, the image appears to be a storm in the ocean. However, when a reflective cylinder (made of paper) is place in the middle of the DM, the reflection shows a submarine surfacing.

Awarded Best DM for Marketing Magazine Awards 2011, Finalist for DM at the New York Festivals 2010

Fybogel

Print campaign for Fybogel (Cereal, Noodles, Toaster) - the natural way to get your daily dose of fibre.